Fleet branding is an effective way to increase a company’s brand visibility in local communities or service areas. Branding your car doesn’t only create awareness, but it also draws interest to your local business.
In this article, you will learn how wrapping a vehicle can help build brand recognition and its impact on your business. We’ve also included some helpful tips to avoid the most common problems when getting the right branding design.
Effectiveness of Vehicle Fleet Advertising
With good branding of any sort, a company can easily gain credibility and trustworthiness, not to mention the instant popularity that helps you serve your local area better. But before you start to hire a professional team for full wrap paint, make sure to consider the most cost effective application and style options. The vehicle wraps or graphics you choose determine the effectiveness of your advertising and marketing efforts.
It’s also an essential tool to achieve brand consistency and standardization within your fleet or business vehicles using one vehicle wrap design to ensure different colored trucks look the same. Vehicle wraps also protect your vehicles from scratches, scuffs, and other potential damage that may occur.
Effective car advertising is memorable and easy to recognize. Your customers should know when you’re coming while others notice you on the highway so they’ll know who to hire.
Benefits of Vehicle Fleet Branding
The main purpose of vehicle branding is not just for business promotion, but to make your trucks recognizable and admirable on the road. You want your customers to see your company vehicles as reputable fleets and remember to contact you when they need your service.
Here are the main benefits of company vehicle branding wrap:
- Convey your trade name with appealing colors, clean design, and positive graphics.
- Stand out with your logo and look professional on the road with uniform cars.
- Color-code your company vehicles according to service region, purpose, environment, and model.
- Low costs, especially the decals and vinyl fleet wraps for full-body branding.
- High detail, printed information, and vivid colors can last for up to 18 months.
- Get artist-applied or stenciled paint for permanent fleet branding.
- Choose powder coating for the nearly indestructible application.
Companies That Can Benefit from Fleet Branding
Truck branding can turn your ordinary vehicle into branded vehicles that work like moving billboards. You can customize your vehicle wrap to advertise your products or services while making your brand even more identifiable.
The following are the different types of services that can benefit from proper fleet management and graphics:
- Tourism companies such as museums, nature retreat sites, and bungee jumping parks.
- Real estate businesses that invest in first impressions and outward appearance.
- Shuttle providers including public services and public transport.
- Food businesses that offer at-home delivery.
- Trade firms that provide professional services like landscapers, plumbers, and electricians.
- Moving businesses that aim to establish a unified and professional brand in the industry.
Common Problems That Precision Sign & Design Can Help You Avoid
Business signs and wraps are ideal advertising tools because they remain visible night and day. On the other hand, there are some common problems that you need to avoid when choosing the right vehicle graphics. Improper installation can harm your initial investment without you even knowing it.
So, below are the most common issues to avoid in fleet branding designs:
- Too small lettering and poor positioning of vinyl wraps.
- Signs or fleet graphics that are barely noticeable at night.
- Too much information instead of having a simple and direct brand design.
- Choosing cheap signs for fleet vehicles to cut costs.
Avoiding these common problems can help you create stronger awareness and increase your visual impact with a leading provider of vinyl wraps. At the same time, you can save time and marketing budget from an ineffective branding design. So make sure to choose the best designers before investing in decals that are known for creating value for your target customer base.