Fleet wraps are a super popular trend for small businesses in Tulsa, and most of the country. The side of vehicles actually serves as a space to advertise services, without eating a lot of budget. Read on as we discuss the basics of vehicle wrapping and how they’ll be able to help your company.
What Are Fleet Wraps?
Basically, a fleet wrap is a mobile billboard with ad spaces visible to consumers. They are made of large, printed vinyl stickers applied to the vehicle’s surface, just like in food trucks. Some may find this advertising strategy a little complex due to all the fine details in the design, so any designer of a vehicle wrap project must be skilled and knowledgeable on standard graphic designs.
Benefits of Fleet Vehicle Wraps
Vehicle wraps offer an amazing opportunity to the business every time one of the drivers or employees hits the road. Here are some of the reasons why.
Cost
Mobile advertising is a cost-effective way to reach more potential customers. A custom vehicle wrap design offers an efficient strategy that can be adjusted accordingly.
Awareness
Vinyl wraps in vehicles generate thousands of impressions daily. The use of fleet vehicle advertising boosts name recognition compared to other strategies.
Engagement
Car wraps come with an unobtrusive message and strong branding to their audience. They are consumer-friendly and offer a direct-to-the-point form of marketing tool.
Appearance
A company may stand out from the competition simply because its locally recognizable vehicle wrap. The personal style and preference of wraps that cover the vehicle send a strong message about a brand, or business.
Easy to Change
Wraps are easy to replace if the company needs to rebrand or advertise a new service. The materials can be taken off the car without causing any damage to the paint job. A full or partial vehicle wrap can create a durable barrier to keep them protected from paint fading, paint dings, and chips.
Complete Guide to Fleet Wrapping Process
1. Planning and Preparation
Know the measurements and model of the vehicle to ensure that the graphic designer creates custom graphics. The customer must send feedback before proceeding to print.
2. Printing and Lamination
After the approval of the graphic design, the next step is to print, laminate, and cut the vinyl. A heavy-duty printer must be used to ensure good quality outputs.
3. Installation
Be sure that the car is washed and detailed before wrapping. The surface must be clean and has no wax for proper vinyl adhesion on the surface. Heat guns are used to ensure that no air bubbles are present underneath the wrap.
4. Curing and Clean-Up
Once the wrap is installed, the car must be allowed to cure for 12 -24 hours to let the adhesive set. After the vinyl wrap sets, the job is now complete and the car or truck is ready to go.
Elements of a Wrap Design
After knowing the benefits and processes involved in a vehicle wrap, some of the design aspects to be considered include:
Include Branding Information
The name, logo, and contact details must be included to give people an insight into the business. If the design still allows, adding service areas, unique features, and awards can make the vehicle stand out.
Make the Design Simple
The design must be clean and simple to allow potential customers to take the next step of knowing about the services. Negative space is always acceptable in a design.
Keep the Design On-Brand
The cars in any fleet should all match the company’s brand to protect their image. The design elements must work together with other parts of the business, to provide consistent information. Seek help from creative concepts graphics designers to come up with a wrap that is on-brand.
Are you in search of professional design services that can sell and install wraps on your cars? We, at Precision Sign & Design, are here to help. Contact us and let’s discuss your vehicles.
